Online shopping in Denmark: best sites, Amazon, delivery and returns

Where do people in Denmark shop online?

Mostly at Danish shops, delivered to a nearby pakkeshop (parcel shop, usually a counter in a supermarket or kiosk) or a parcel locker. Prices are in kroner, VAT is included, and the shop is bound by Danish consumer law. Amazon is not the default here the way it is in Germany or the UK, because there is no Danish Amazon site.

Grouped by what you are buying, these are the names you will see most:

• General marketplaces: Amazon.de for the long tail of things Danish shops do not stock (see below). Coolshop and Bilka.dk are Danish general webshops with electronics, toys, games and home goods.
• Electronics: Elgiganten and Power are the two big chains, with physical shops as well as webshops. Proshop is the online specialist for PC parts and accessories.
• Fashion: Zalando and Boozt carry the big brands. Boozt states free delivery on orders over DKK 499 and free 30-day returns with a prepaid label (October 2026) Boozt.
• Home and hardware: IKEA and JYSK for furniture and basics; Bauhaus, Silvan and Harald Nyborg for tools, paint and garden. IKEA charges DKK 49 for a parcel to a pakkeshop or locker and DKK 79 to the door; larger orders delivered to the kerb start at DKK 299 (October 2026) IKEA.
• Groceries: nemlig.com is the online-only supermarket delivering to the door; BilkaToGo lets you collect at a drive-in or pickup station the same day, or get door delivery in selected areas BilkaToGo. Delivery prices depend on your postcode and time slot, so check yours at checkout.
• Second-hand: DBA, Facebook Marketplace and Vinted. Your rights there are very different, so read buying second-hand in Denmark first.

Delivery fees and free-delivery thresholds change often. Check the shop’s own delivery page (levering) before you order.

Should you use Amazon.de or Amazon.se?

Use Amazon.de. Amazon.se’s help page says it does not currently ship to countries outside Sweden, so it is no use for a Danish address Amazon.se.

Amazon.de’s published rates to Denmark for items shipped by Amazon are EUR 7.99 per delivery plus EUR 0.99 per kg, free from EUR 49, delivered 2-5 working days after dispatch; express is EUR 10.49 plus EUR 1.99 per kg (October 2026). The page is clear that these rates apply only to orders shipped by Amazon: marketplace sellers set their own shipping, and some do not ship to Denmark at all Amazon.de. You can switch the site to English.

Any EU shop that delivers to Denmark works the same way: German, Dutch and Swedish webshops often ship here, just more slowly than Danish ones.

What does buying from an EU shop cost?

Just the price and the shipping. The EU is a customs union, so there is no customs duty on goods bought for private use from another EU country Skattestyrelsen. VAT is already in the checkout price: large online sellers delivering across the EU charge the VAT of the country you live in, so you will often see the price change to Danish 25% VAT once you enter a Danish address Your Europe. Nothing more is due on delivery.

There is one trap. A German website can ship from China. If the goods are dispatched from outside the EU, the non-EU rules below apply, whatever the website’s address Skattestyrelsen. Watch for this with marketplace sellers on Amazon.de and similar sites.

What happens with parcels from outside the EU?

This is the most expensive surprise in online shopping here. For anything bought from a shop outside the EU (the US, UK, China, Norway, Switzerland), you pay on top of the price Toldstyrelsen:

1. 25% Danish VAT on everything, from the first krone. It is calculated on the item, the shipping, the duty and any other charges added together.
2. Customs duty (told). Since 1 July 2026, a parcel worth EUR 150 or less carries a flat EUR 3 (about DKK 22) per varepost, meaning per type of goods. Three T-shirts count once; a T-shirt, jeans and drinking glasses count three times, so EUR 9 Toldstyrelsen. Above EUR 150, the normal duty rate for each product applies to the price including shipping.
3. Special duties on some goods, such as spirits, coffee and sweets.
4. A carrier fee (transportørgebyr). The carrier (PostNord, GLS, DHL, UPS and others) clears the parcel through customs, pays the VAT and duty for you, and usually charges its own fee for doing so. Toldstyrelsen has no say over that fee; the carrier sets it Toldstyrelsen.

Toldstyrelsen also says the EUR 3 duty will be joined by a handling fee no later than 1 November 2026, with details not yet announced, so expect non-EU shopping to get dearer still Toldstyrelsen.

How you pay. Some non-EU shops collect Danish VAT, and now the duty, at checkout; if the shop is registered under the EU’s IOSS scheme it settles the VAT and duty before the parcel arrives. If it does not, the carrier sends you a payment request, and with most carriers the parcel is held until you pay; some deliver first and bill you afterwards Toldstyrelsen. Use Toldstyrelsen’s toldberegner (duty calculator) to estimate the cost before you buy.

Returns cost you. If you send back a non-EU item because it is the wrong size, you do not get the EUR 3 duty back. Damaged or wrong items are the exception Toldstyrelsen.

Your rights may be weaker. If a non-EU shop markets itself to Danes, Danish consumer rules apply; if not, the shop’s home-country law usually decides Forbrug.dk.

What are your rights when you buy online?

Two separate rights, which newcomers often mix up.

Fortrydelsesret (right of withdrawal): you changed your mind. When you buy online from a business in Denmark or elsewhere in the EU, you can usually cancel within 14 days. The clock starts when you receive the item, including when you collect it from a pakkeshop or locker. Tell the shop before the deadline, then return the item within a further 14 days. You may try the item as you would in a shop, but you pay for any loss of value from using it more than that Forbrug.dk.

• Return postage is yours to pay unless the shop agreed otherwise or failed to tell you before you bought Your Europe.
• Refund: you get all your money back, including the original standard delivery charge, within 14 days of telling the shop, though the shop may wait until it has the item back or proof you sent it Forbrug.dk.
• Exceptions in Danish law include goods made to your specifications or clearly personalised, goods that spoil quickly, sealed goods unsuitable for return for health or hygiene reasons once you have broken the seal, and sealed audio, video or software you have unsealed Forbrugeraftaleloven § 18. Food, tickets, hotel stays and flights are generally not covered Forbrug.dk.
• Click and collect: if you paid online, the 14 days apply. If you only reserved online and paid in the shop, they normally do not Forbrug.dk.
• Private sellers are not covered at all Your Europe.

Reklamationsret (complaint right): the item is faulty. For two years from delivery you can complain about a fault that was there, or whose cause was there, when you got the item. This applies to shops and online shops alike, and a business cannot shorten it Forbrug.dk. You can ask for repair, a replacement, a price reduction, or, if the fault is significant, your money back.

The difference matters: after 14 days you cannot return a working item because you dislike it, but you can complain about a fault for two years.

How to complain. Contact the seller first, in writing. If you cannot agree, you can take it to Mæglingsteamet for Forbrugerklager (the consumer complaints mediation team). For a seller in another EU country, contact Forbruger Europa Forbrug.dk, Forbruger Europa.

How does delivery work in Denmark?

Pickup is the default. Most shops offer delivery to a pakkeshop or a parcel locker, often free or cheaper than delivery to the door. You choose the location at checkout, get a text or app notification when the parcel arrives, and collect it with a code or ID. Door delivery costs more and assumes someone is home.

The carriers you will meet are PostNord, GLS, DAO, Bring, Budbee and, for international parcels, DHL and UPS. Use the tracking link or the carrier’s app to follow a parcel and, where offered, change the delivery point.

If you are not home, the carrier often leaves the parcel at a nearby pakkeshop and tells you which one. Each carrier and shop sets how long a parcel is held there; no law fixes it. The deadline is in the notification. If you miss it, the parcel normally goes back to the shop, and you can be charged the return shipping Forbrug.dk. An unpaid customs bill ends the same way: the parcel is not released.

A lost parcel is the shop’s problem. The online shop carries the risk until the item is delivered to you, unless you picked a carrier the shop did not offer. If no specific date was agreed, the shop normally has 30 days to deliver Forbrug.dk.

Free-delivery thresholds decide a lot. Shipping on a small order can cost a fair share of the item price, so people tend to stick to two or three shops where one order clears the threshold, or use click and collect.

How do you pay online in Denmark?

By card, mostly. Visa and Mastercard work at most Danish webshops; some also take Dankort, MobilePay, Apple Pay or Google Pay. MobilePay needs a Danish CPR number, MitID and a Danish bank account, and a few shops only take Dankort or MobilePay, so a working Visa or Mastercard is the real requirement at first. See MobilePay, Revolut and Wise.

Paying by card is also the safest choice: if the item never arrives or is wrong, your bank can reverse the payment. That also covers MobilePay payments made with a linked card Forbrug.dk.

Common mistakes

• Ordering from Amazon.se. It does not ship to Denmark.
• Treating a cheap non-EU order as cheap. Add 25% VAT, EUR 3 per item type and the carrier’s fee before you compare.
• Assuming a German site means EU rules. Check where the item ships from.
• Missing the pakkeshop deadline. The parcel goes back, and you may pay the return.
• Calling a fault “a return”. Use reklamationsret for faults; it lasts two years, not 14 days.